A flogging. That’s what Sony is receiving from a bevy of tech-savvy and media blogs this week after it was revealed that the company had launched a fake blog, allegedly authored by a hip-hop artist named Charlie and his cousin, Pete (nice names, guys).
Here’s the link:
http://alliwantforxmasisapsp.com/
The site has been (mercifully) taken down. MarketingVox reports:
After coming clean about the blog, Sony decided to ban further comments on the blog, no doubt in anticipation of a stream of angry complaints from readers. But at least one comment did make it past censors, coming from a person claiming to be an executive with Zipatoni, the agency that worked with Sony to create alliwantforxmasisapsp.com. “Please know that we approached the client initially with this scenario and they said ‘who cares if people find out? As
long as it is funny, we do this stuff all of the time,’” the commenter wrote.
People have a pretty solid bullsh*t meter online these days. Best to not fake it. WalMart learned the hard way.
