Poynter’s picked up on a presentation done by Yahoo! News product manager Jeordan Legon for a group of journalism students in Chile. Yahoo! News gets an astounding 36 million unique vistors each month. Salient points:
Advertising is being segmented by audience – search is proving to be most effective.
Building community is key to growing an audience.
Innovate without fear of failure.
On the other side of the fence, Yahoo! has launched a search marketing blog for publishers. One to watch, I imagine.
[A view of the future for news - El Mercurio via Poynter]
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