A Compete study out this month shows that people who use social networking sites tend to have a bit more discretionary income and spend less time watching television than folks who don’t use such sites. The study also finds that traditional online advertising is not terribly effective in reaching those people:
Online marketers that are integrating customer forums, peer reviews and branded micro-sites are having the best results in bringing in users than those relying on the more traditional online advertising like banner ads, search result ads and pay-per-click advertisements.
I’d like to see some numbers breaking down exactly how many people online are considered social networkers vs. other.
[via Bizreport]
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