U2′s website announced today that fans can go on a global web treasure hunt to locate snippets of lyrics from past songs. These clues – embedded in web sites – will add up to a series of letters that can be used to answer a question. The winner gets to fly to Hawaii to see U2 in concert.
All of this is clearly designed to create maximum online buzz – and I’m guessing it will drive traffic to some of U2′s favorite causes, as well. It’s brilliant, if not slightly confusing. More details to come at U2.com.
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