Jim Rosenberg | jerotus.

ClickZ reports today that Google is adding daypart capability to AdWords (dayparting is a word broadcasters use to slice up air times and advertisers do the same). Pretty amazing:
Google today added dayparting capabilities for advertisers worldwide, thanks to a major infrastructure change on its AdWords platform.
“It was a bit like changing the engines on a jet while you’re flying,” Richard Holden, director of product management at Google, told ClickZ.
The feature, which Google is calling “ad scheduling,” is available today in the AdWords campaign management interface. It enables advertisers to automatically adjust their bids, or pause and resume their campaigns based on the time-of-day or day-of-week.
“It’s a feature that’s consistent with something we’ve been focusing on for the past year: increasing the amount of control we give to advertisers,” Holden said. Read the full story.