Ipsos has a new study out today that shows most U.S. consumers are confused about the latest options for creating a "digital den" – a media center. But the study also shows that three out of every five consumers surveyed are open to trying new technologies. This suggests a huge opportunity for the people who can reach consumers first.
On a related note, I’m belatedly seeing the Wall Street Journal’s big splash on convergence between the web and television, and the fact that the terrain is quite unfamiliar for everyone – including folks in the industry. A friend of mine at a major broadcast organization recently told me that he and his colleagues are – on a daily basis – struggling to stay abreast of things like content delivery (Should they do video podcasts? More broadband?) and online advertising (Banner ads? Or search-contextual advertising?).
It’s an exciting – and screwy – time to work in the media.
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