Google has a new toy on offer this morning – Google Trends. It shows search patterns, as well as geographical data related to the searching. Correlating news stories are displayed as well. As an example, I ran the name of my hometown, Scottsdale.
Even this fairly benign search shows you some interesting things about Scottsdale. One of the top news stories, for example, involves Mike Tyson (one of the fair town’s more notorious residents). If you click on the languages tab, you find German the distant second for searchers (perhaps nodding to the city’s huge tourism economy and the draw it has for Europe’s most prolific travelers).
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