This is something I’m eager to try…using a podcast as an audio guide. Travel book publisher Lonely Planet tells the New York Times that some 75,000 such podcasts have been downloaded from their website since the fall of 2005. Excellent.
Forrester has launched a marketing blog. This is definitely one to watch (first spied on BusinessWeek’s blog…).
This is a great post from Poynter about the importance of newspaper blogs to be launched only after careful consideration of who the audience is, what the goals are, and how the blog would augment the exisiting services the newspaper provides. I think these are valid points for any blog.
Really interesting stuff. Since 2000, the EIU has ranked countries by "e-readiness," defined as the growth and depth of services like telephony, broadband, and now even cool new technologies like WiMax and WiBro. The findings show that middle-income countries and developing countries in Asia are catching up to the developed world. Read the full report for free.
When I was a consultant at the World Bank, I worked with others on a package to publicize (and gather comment about) a new country strategy for India. Part of this package was a Google AdWords campaign to drive new traffic to the India site . The campaign worked well. Now I’m placing such ads on my own site, and I wonder how they are being chosen. For example, I see a lot of links that programmers might use, but that’s not really what jerotus.com is about. Perhaps this will evolve over time.
One imagines if Ben & Jerry’s had simply bothered to Google the phrase "Black and Tan" or check an encyclopedia of one sort or another, they would have known not to name a flavor after this notorious British militia that operated in Ireland some 80 years ago. Reuters: Ben & Jerry’s sorry for "Black & Tan" upset.
Yes, the site is three years old, though this incarnation is about three days old. Which means not everything is quite working yet. Tinker. Tinker.
This is three weeks old, but I think it’s worth posting – a Forrester research report about how few people have actually tried podcasting . Does this mean that podcasting is a waste of time? No, not really. But I think for people who are considering podcasting as part of a larger outreach strategy they should carefully weigh the cool factor vs. the impact factor. In plain English that would mean asking this question: "Is the return on investment worth the time and money spent on this?"
Interesting piece I picked up from Poynter on the expected tripling of revenue from online advertising in South Africa. Apparently ad firms there are becoming more aware of the power that such ad campaigns have. Read the story here.
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